Learning Tracks
Master business acumen across 10 tracks and 54 modules
BRDRM Curriculum Summary
BRDRM.AI teaches business acumen for B2B sales professionals through 54 modules and 578 interactive cards. The curriculum helps sellers understand finance, executive priorities, business models, unit economics, company research, discovery, negotiation, ROI, and enterprise deal momentum.
The Fast Start
What Is Business Acumen?; Understanding Financial Cornerstones; Understanding Earnings Calls; Executive Communication; Value Proposition Development.
Business Acumen Fundamentals
How Businesses Actually Make Money; Business Model Patterns; Executive Operating Metrics; Budgeting, Procurement, And Approval Economics; Unit Economics For Salespeople; Strategic Priorities And Capital Allocation; Financial Statement Analysis; ROI and Business Cases; The CFO Conversation; Money Mindsets.
Research and Intelligence
Industry Taxonomy and GICS; How to Read a 10-K; Company Stakeholder Mapping; Competitive Intelligence.
Financial and Business Triggers
Profitability and Margins; Capital and Liquidity; Growth and Sentiment; Operations and Governance; Regulatory and Macro.
Prospecting and Pipeline
Prospecting Systems; Cold Calling Mastery; Working with Gatekeepers; Referral Cadences; Newsletter Marketing for Sales.
Discovery and Positioning
Discovery Question Mastery; The 5 Customer Questions; Discovery Frameworks; The Cancer You Cure; Positioning and Differentiation; Industry-Specific Selling.
Communication and Influence
Pre-Call Planning; Call Structure and Cadence; Mirroring and Labeling; Sales Psychology (P-A-C).
Negotiation and Closing
Negotiation Fundamentals; Reverses and Objection Handling; The 6 Outcomes Framework.
Leadership and Mastery
Enterprise vs SMB Selling; Framework, Fences, Freedom; Continuous Learning Resources; Enterprise Deal Momentum.
Executive Curriculum
Sales Psychology: Prospect Theory; The Anchoring Advantage; Building Trust: The Psychology of Integrity; The Overconfidence Problem; How The Economy Actually Works; The Debt Cycles That Drive Business; Deleveraging and The 3 Rules; Porter's Five Forces.