AI is replacing sales skills.
Business acumen is what's left.
AI is automating sales skills. The reps who only pitch features will be replaced. Board Room teaches the one thing AI can't — genuine business acumen that makes executives trust you.
or take the 3-min Sales IQ Quiz to benchmark your skills
Be irreplaceable, not automated.
The line between "automated" and "irreplaceable" is clear — and it's not where most reps think.
Every traditional sales skill is becoming a commodity. The reps who understand how businesses actually work — how they make money, make decisions, and measure success — become the ones executives want in the room. That's what Board Room teaches.
Start Building Business AcumenThree tools. One unfair advantage.
Prep for meetings, train your business acumen, and practice with real company data.
Meeting Prep in 5 Minutes
Enter any company. Get financial metrics, strategic challenges, talking points, and discovery questions — all from real SEC filings and earnings calls.
Try it free →47 Modules of Business Acumen
From reading income statements to executive negotiation psychology. Interactive lessons built with real company data. 15 minutes a day.
See the curriculum →Practice with Real Companies
Reinforcement exercises tailored to the companies you sell to. Duolingo-style practice that builds real retention.
Start practicing →From novice to boardroom-ready
Pick your industry
Tell us what you sell and who you sell to. Every lesson, example, and exercise adapts to your world.
Learn the fundamentals
47 modules covering financial literacy, executive mindset, discovery, negotiation, and business psychology. 15 minutes a day.
Practice with real companies
Apply what you learn using actual SEC data from the companies in your pipeline. Not hypotheticals — real financials.
Show up prepared
Before any meeting, generate a prep report with talking points, risk factors, and discovery questions pulled from live data.
Research any company in seconds
Search any company. Get real financial intelligence from SEC filings and earnings calls — instantly.
Built by someone who's been in the room
Board Room was created by Chris Schaum — and here's what people he's worked with say about him.
Chris Schaum
Part of over $200 million in closed enterprise deals. Sold DARPA-funded holographic imaging to NASA, power plants to multi-billion dollar companies, and data & tech to the world's largest hedge funds.
7-year board member at a top business school. Scaled 3 startups — one acquired by a public company, two earning Inc 500 recognition.
Frequently asked questions
Why is business acumen more important than sales skills in the AI era?
AI tools can automate traditional sales skills like email writing, objection handling, and presentation creation. However, AI cannot replace the deep business understanding needed to advise executives on strategic decisions. Sales professionals who master financial analysis, business strategy, and executive decision-making become irreplaceable strategic partners rather than commoditized sellers.
What is business acumen training for sales teams?
Business acumen training teaches B2B sales professionals to understand how businesses operate, make money, and make strategic decisions. This includes financial statement analysis, understanding business metrics and KPIs, analyzing competitive positioning, and speaking the language of executives. Board Room offers 47 modules with 275 interactive lessons using real company data from SEC filings.
How does Board Room use real company data?
Board Room pulls verified data from SEC filings, earnings reports, and financial APIs for any company — public or private. Sales reps can practice with the actual companies they sell to, preparing for meetings with real talking points, financial metrics, risk factors, and discovery questions based on current data. All data is sourced and never hallucinated.
Who should take business acumen training?
Business acumen training is ideal for B2B sales professionals selling to executive buyers, including account executives, enterprise sales reps, sales engineers, customer success managers, and sales leaders. It is particularly valuable for those selling complex solutions where demonstrating business impact and ROI is critical to winning deals.
What topics does Board Room cover?
Board Room covers 47 modules spanning executive mindset and CFO mental models, financial fluency (reading income statements, balance sheets, and cash flow), capital markets and valuation, discovery techniques rooted in business context, negotiation frameworks, enterprise deal strategy, and advanced business psychology. Content is tailored to your industry and the industries you sell into.
How is Board Room different from traditional sales training?
Traditional sales training focuses on techniques — cold calling scripts, objection handling, and closing tactics. Board Room teaches the business knowledge that makes those conversations meaningful. Instead of teaching you what to say, we teach you what to understand. You learn to read a 10-K, interpret earnings results, identify strategic priorities, and have conversations that executives actually value.
Ready to speak the language of executives?
The same framework behind $185M+ in closed deals — now interactive with real company data. Start with 5 free modules.
Start Free — No Credit Card →
"Chris's sales training earned me new revenue that was at least 20x the cost of his program — before the program even ended. And the lessons he taught me will improve my business forever."
"I incorporated a simple email template Chris provided, and it worked. I kept incorporating his advice into my process, which led to closing a $150K deal 60 days later."
"Chris teaches niche research methods and how to have data driven conversations to move the needle on deals. If you're serious about furthering your skillset in sales, I promise you won't find this sort of content elsewhere."
"His training has become the foundation of our internal processes, significantly improving both our team's performance and our bottom line. We've now engaged Chris for our monthly ongoing sales trainings."
"The biggest takeaway has been understanding how to use financial persuasion to acquire deals with high level decision makers. Chris over-delivered so much value. Working with Chris is a no brainer."
"I recently used this framework on a transaction which resulted in a good win. His insights on budget and questions to ask a prospect during this step of a sale are extremely valuable."